Notes on this Design

Clever web development can make great use of a variety of individual components that come either free or at very reasonable rates. We’re hoping that this page serves to demonstrate that concept. You don’t have to reinvent the wheel every time out, so long as you understand what the wheel does when used properly.

A Bit About Artwork

We actually took all of the flower pictures you see on this page, and then did the Illustrator and Flash work to make them look the way they do. We should mention that design “purists” say one should "never" use clip art anymore. Yeah, well. Whatever.

• Hosting & Server Decisions
  It should come as no surprise that where and how you serve your web site can make a big difference. Look here for things to remember.
• Getting Going on the Web
  You can benefit greatly by not trying to launch all of your internet desires in one fell swoop. Using a tiered approach may help keep you sane.
• Online Sales & Marketing
  Actually making money on the web still reigns as the most requested avenue for all but the largest corporations. Assess your options here.
• Integrating Your Dynamics
  Making the web truly work for a business will require you to structure your online presence to adapt as your company changes and grows.

Options don’t have to mean mass confusion. Really.

Whether you're anticipating your first web venture, or looking to revitalize an outdated or unsuccessful effort, this page can actually serve as a good example of how you can approach the project. It doesn’t take much looking around on Web Dot Calm before you see that we’ve approached this page in a fundamentally different way. Displaying much more of a corporate structure than you’re used to seeing here, we actually based the design with the very economical approach of using a template to begin our work.

Online stores, and eCommerce in general, probably still make up the bulk of the “template” approach today. Having said that, more and more small and medium-sized companies are using “content management” skeletons to handle not only their web marketing, but also to keep their customers informed and allow them an easy access to interact with the company.

EVEN MORE SPECIFIC CONSIDERATIONS