Traditional businesses find themselves looking at expanded marketing and customer service avenues as society evolves more and more within a purely digital framework. Clearly no one with any plan for a level of success moving into the next generation can look at their industry the same way they may have been doing for decades. Even something as presumably staid as the insurance industry has taken an active approach in targeting the needs and requirements of a decidedly more mobile client base. Although this specific incarnation of the site more or less presumes a “desktop” customer involvement, plans are in the works for a streamlined responsive solution, at least for active clients. More and more even large businesses have found a need to interact with their customers via mobile technology.